BUILDERS BBQ
Builders BBQ is a nationwide summer campaign from Builders Movement designed to bring people together through food, conversation, and community. The campaign encourages people across the country to host local BBQs, connect with their neighbors, and find common ground across differences.
As Design Manager, I led the development of the campaign’s visual identity from the ground up, creating a warm, Americana-inspired system that blended Builders’ core branding with a distinct summer personality. I developed the branding, campaign graphics, digital assets, host-kit collateral, merchandise, and print pieces, building a cohesive visual system that could scale across the entire campaign.
BRANDING IDENTITY
PRINT
